Think of your business’s website as an ambassador that never sleeps and is always available to provide information and facilitate sales. With this undeniable fact in mind, you can’t afford to have a lackluster, confusing or downright erroneous internet presence. On-point web design crafted by companies such as praxent.com can make all the difference.

FOSTER TRUST

There are a seemingly infinite number of websites out there, many of which are vying for the same customers. The chief factor that influences where people ultimately land is their split-second first impression. Good web design immediately speaks to a cyber visitor and communicates messages of trustworthiness, credibility, and stability. If these components are absent or questionable, the next site is just a click away.

As an internet entrepreneur, your goal should be to make your website as seamless and easy to use as possible. While variety in product selection can be a bonus, it is also wise not to overwhelm people with too many choices. Overall, good web design is a combination of three crucial factors: conversion rate optimization (CRO), user experience (UX) design and user interface (UI) design.

CONVERSION RATE OPTIMIZATION

CRO involves utilizing tools such as customer feedback and analytics to improve your website’s performance as well as the way it is experienced by users. In short, when people enjoy your site and find it easy to use, they will stay longer and buy more products and services from you. It’s a lot easier to keep someone on your site than it is to attract a new visitor. Since you’re paying for your online presence, every customer counts because each has the potential to send money your way.

A well-designed website can optimize CRO in several ways:

• Persuade your customers to give you a call or download a brochure via a call to action on your site.

• Add a value-added popup to your blog urging customers to download a free e-book or subscribe to a newsletter.

• Accelerate leads. Make them into customers by providing ways on your site for them to easily contact one of your representatives.

• Design your site to send automated workflows that automate communication with potential customers.

USER EXPERIENCE AND USER INTERFACE

UX design focuses on creating a website that optimizes the experience of users. It goes hand in hand with UI, which concentrates on the site’s layout. It ensures that the content and website structure lead to easy navigation that leads to your goal of sales or the presentation of information. There are several components involved in good UX and UI design:

• Compelling above the fold design. This has to do with the part of the screen that is visible without scrolling. If it isn’t compelling, the user will go no further.

• Visual cues such as easily visible arrows and buttons that call the visitor to action.

• Easy, intuitive navigation.

• Speed. If your site does not load quickly, you will lose your customer.

• Simplicity. Focus on your visitors understanding 20 percent of your content. Make it clear and clutter-free.

• Colors that are pleasant to look at and are not jarring.

• Appealing to your visitors’ emotions. Make them realize that they have a need that you can satisfy.

Beauty, creativity, ease of use and purpose: these are the components of a well-designed website. If you suspect that your design is falling short, it’s time to make some changes by calling the professionals at praxant.com. It’s a step you probably should have taken long ago, and the time is now.

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If for a moment you thought that the overseas property market was on a downfall, you’re damn wrong. Research indicates that the purchase for prime properties in Europe in on an upward trend. Here are the best places to purchase real estate overseas:

1. France

The perennial favorite amongst investors since the choices here are unlimited. Small houses in Normandy and Brittany are easily accessible. Farm and country houses and villas are also a popular investment especially for retirees. “The picturesque villages in Provence make it one of the most popular regions for real estate purchase in France,” said Marla at Only Provence.

2. Portugal

The euro crisis is yet to dampen the enthusiasm in this country. It is loved by investors who like investing in golf properties. The prices aren’t as cheap as compared to the rest of Europe. The demands remain high in the islands of Madeira. Most homes have been on sale in the recent years because owners are very keen to close deals just in case the economy worsens; you therefore need to be ruthless when doing a negotiation

3. Italy

The country’s economy is in crisis but this hasn’t affected the housing market. This is because the mortgage debt isn’t high; the oversupply of new holiday homes hasn’t been significant also. Values have fallen by 10% since 2008 but the number of sales has fallen by about 20%. This means the sellers are so keen to strike quick deals. People here do not prefer to sell their houses publicly. It’s vital to recruit a buying agent before thinking of striking a deal

4. Caribbean

Even though the demands here have fallen, the region remains favorable amongst wealthy investors. The cheapest place where one can purchase a one bed-room flat is the Barbados; the prices may be as cheap as 125 000 pounds. If you purchase a property here you will be privileged of having Rio Ferdinand, Wayne Rooney and Gary Lineker as your neighbors amongst others… Read the rest