Think of your business’s website as an ambassador that never sleeps and is always available to provide information and facilitate sales. With this undeniable fact in mind, you can’t afford to have a lackluster, confusing or downright erroneous internet presence. On-point web design crafted by companies such as praxent.com can make all the difference.
There are a seemingly infinite number of websites out there, many of which are vying for the same customers. The chief factor that influences where people ultimately land is their split-second first impression. Good web design immediately speaks to a cyber visitor and communicates messages of trustworthiness, credibility, and stability. If these components are absent or questionable, the next site is just a click away.
As an internet entrepreneur, your goal should be to make your website as seamless and easy to use as possible. While variety in product selection can be a bonus, it is also wise not to overwhelm people with too many choices. Overall, good web design is a combination of three crucial factors: conversion rate optimization (CRO), user experience (UX) design and user interface (UI) design.
CONVERSION RATE OPTIMIZATION
CRO involves utilizing tools such as customer feedback and analytics to improve your website’s performance as well as the way it is experienced by users. In short, when people enjoy your site and find it easy to use, they will stay longer and buy more products and services from you. It’s a lot easier to keep someone on your site than it is to attract a new visitor. Since you’re paying for your online presence, every customer counts because each has the potential to send money your way.
A well-designed website can optimize CRO in several ways:
• Persuade your customers to give you a call or download a brochure via a call to action on your site.
• Add a value-added popup to your blog urging customers to download a free e-book or subscribe to a newsletter.
• Accelerate leads. Make them into customers by providing ways on your site for them to easily contact one of your representatives.
• Design your site to send automated workflows that automate communication with potential customers.
USER EXPERIENCE AND USER INTERFACE
UX design focuses on creating a website that optimizes the experience of users. It goes hand in hand with UI, which concentrates on the site’s layout. It ensures that the content and website structure lead to easy navigation that leads to your goal of sales or the presentation of information. There are several components involved in good UX and UI design:
• Compelling above the fold design. This has to do with the part of the screen that is visible without scrolling. If it isn’t compelling, the user will go no further.
• Visual cues such as easily visible arrows and buttons that call the visitor to action.
• Easy, intuitive navigation.
• Speed. If your site does not load quickly, you will lose your customer.
• Simplicity. Focus on your visitors understanding 20 percent of your content. Make it clear and clutter-free.
• Colors that are pleasant to look at and are not jarring.
• Appealing to your visitors’ emotions. Make them realize that they have a need that you can satisfy.
Beauty, creativity, ease of use and purpose: these are the components of a well-designed website. If you suspect that your design is falling short, it’s time to make some changes by calling the professionals at praxant.com. It’s a step you probably should have taken long ago, and the time is now.